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Hit Makers: The Science of Popularity in an Age of Distraction

“This book picks up where The Tipping Point left off.” — Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE

Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into…

Hit Makers: The Science of Popularity in an Age of Distraction | admin | 4.5